For Spotify, I created static designs across multiple campaigns, including Today’s Top Hits, Spotify Stages, Daylist, Sounds of Summer, Wrapped, and a K-pop-focused initiative. Each campaign required a balance between maintaining Spotify’s bold, recognizable brand voice and adapting the visuals to highlight the platform’s many facets—from chart-driven discovery to live music moments, seasonal listening, and culturally specific communities. This work pushed me to design with flexibility, ensuring each campaign felt distinct while still living cohesively within the Spotify ecosystem. Through expressive typography, dynamic layouts, and campaign-specific visual systems, these designs showcase my ability to work within a strong brand framework while creatively expanding it across diverse audiences and musical experiences.