For Ghost, I had the opportunity to lean into a playful, irreverent tone that allowed the designs to be fun, bold, and meme-driven while still serving clear promotional goals. The work includes a mix of static social assets and culturally relevant memes, using humor and expressive typography to connect with audiences in a way that feels natural to the platform. In addition to social content, I created one of my first large-scale presentation decks for this client, which can be found in the deck section of my portfolio. This deck was a major milestone for me, pushing my skills in visual storytelling, structure, and consistency, and reinforcing my ability to translate a lighthearted brand voice into a cohesive, scalable design system.